On behalf of Sanlam, Interactive Africa published Catalyst magazine, another example of custom publishing conceived of by Interactive Africa. Catalyst was a publication that focussed on thought-leadership and business, distributed to Sanlam’s private investors and other clients.
Along with the Vodacom magazine Vodaworld, this title is one of the earliest examples of content marketing by a South African agency.
Catalyst was published from 2006 to 2008.
2006 to 2008