Established in 1995 with its globally acclaimed Design Indaba Conference – touted as the best of its kind in the world – the Design Indaba brand has evolved into a multidisciplinary platform that champions all of the creative sectors. The Conference is not a talk shop – it is a crucible for change. It has brought the best creative minds to South Africa, uplifted the economy and established a thriving design industry that was virtually non-existent prior to 1995.
The numbers speak for themselves. Over the last seven years Design Indaba Festival has contributed R2.1 billion to the country’s GDP. For sponsors, the festival has offered as much as 1:33 return on investment … eleven times higher than the internationally recognised standard by the IEG.
The words perhaps speak even louder. Editors of both ICON magazine and Creative Review – two of the UK’s most highly acclaimed international design publications – have called it “the best design conference in the world”. Hans Robertus, director of Dutch Design Week, said it was “The best event of the year!” And New York partner at Pentagram Design said:
I guarantee you this is the best conference in the world. – Michael Bierut
The annual Design Indaba Festival in Cape Town also includes the highly popular Emerging Creatives programme, dedicated to offering a launchpad to aspiring designers; the Most Beautiful Object in South Africa competition and exhibition – an annual investigation of public perception around beauty in design; and regular events on the festival circuit including Design Indaba FilmFest, Music and multiple Simulcast versions of the Conference in cities around Southern Africa. These happen alongside numerous original performances, bespoke installations and activations to create a phenomenal and completely one-of-a-kind festival of creativity.
As a brand, Design Indaba has evolved to become a beacon of hope and an initiator of action and innovation. Ultimately, Design Indaba inspires and empowers people to create a better future through design and creativity.