A global spotlight on African design, combined with Design Indaba’s multimedia and cross-platform drive to unearth and put a spotlight on African creativity, saw IKEA approach us in 2016 to curate a new range.
Still in concept production, the IKEA African Design Collection will be a unique product showcase of diverse African designers, brought to a global market by the largescale production of the international furniture retail giant.
We’ve drawn from our extensive network of designers, architects and creatives from South Africa, Kenya, Senegal, Egypt, Angola, Ivory Coast and Rwanda to collaborate with IKEA around modern rituals and the importance they play in the home.
“The creative explosion which is taking place in several cities around Africa right now is something IKEA is curious about. We want to learn from this and spread it to the rest of the world. Working together with these designers and creatives gives us the opportunity to do so,” says Marcus Engman, Design Manager at IKEA.
Bethan Rayner and Naeem Biviji,Bibi Seck, Christian Benimana Hend Riad and Mariam Hazem, Issa Diabaté, Laduma Ngxokolo, Paula Nascimento, Renee Rossouw, Selly Raby Kaneand Sindiso Khumalo will be working with Mikael Axelsson, Kevin Gouriou, Hanna Dalrot and Johanna Jelenik from IKEA. The designers will meet up to work on the collection during the Design Indaba Conference in Cape Town 1 to 3 March 2017, and the collection will be ready to launch in 2019.
“It’s affirming for the world’s biggest furniture and homeware store to partner with Design Indaba to curate their first African collection, and we have learnt so much from the collaboration to date – the designers and ourselves. The scale at IKEA is staggering, yet they are still true to their founding principles, with which we find such symmetry. They look towards democratizing design, and are happy to be infiltrated by external ideas! And we love their credo: a better everyday life for everyone. Now, it will be also inspired by urban Africa, and our intrepid pan-continental group of reformers, thinkers, makers and activists. Can’t wait for the launch,” says Ravi Naidoo, founder of Design Indaba.
IKEA is one brand and many companies. Around the globe, a large number of companies operate under the IKEA trademarks. IKEA Range & Supply, consisting of IKEA of Sweden in Älmhult and IKEA Supply, have the responsibility to develop, design, produce and supply IKEA stores around the world with home furnishing solutions available to the many people. Each year IKEA Range & Supply introduce 2,000 new products in the IKEA stores. The total range is almost 10,000 products.
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