Africa has been a pinnacle contender in arts and culture for centuries. In a developing economy, a large portion of growth is attributed to creative culture in the way of churning social interest, ultimately promoting the continent’s key economy. AFRICA. NOW. taps into the psyche of a creative community working towards a brighter future, one that not only creates for the purpose of aesthetic appeal, but that endeavours to find creative solutions to many of the continent’s socio-economic deficits.
Design Indaba has always recognised that Africa is on the verge of massive growth into global markets, and have been actively showcasing the best of unexpected African design, fashion, décor and architecture to the world through the Africa. Now. series and exhibition. It is not a retrospective of a typecast past nor a utopian vision of an imagined future.
It reflects the Africa that is.
The first embodiment of Africa.Now. took the form of a series of exhibitions, shown at the annual Design Indaba Expo in Cape Town 2014 and 2015 and later in Durban at the KZNSA in partnership with the Department of Arts and Culture. The exhibitions form a snapshot of creative work being produced across the continent – an up-to-the-minute survey of emerging, established and unexpected talent from across Africa at the time.
For our first AFRICA. NOW. video series, a Design Indaba cameraman and journalist travelled to Uganda, Rwanda and Ethiopia on a research trip to find and meet some of these East African countries designers and creators. These videos showcase the untold stories of various new and upcoming African designers, discovered by our team during their expedition.
Our second season forays into West Africa, stopping in Senegal, Ghana, Nigeria and the Ivory Coast to investigate design and creativity.
This series is brought to you by Nedbank.
2014 to present