After successfully conceiving of and leading the bid to secure the 2010 Soccer World Cup in South Africa, Interactive Africa acted as consultants for FIFA and the Local Organising Committee (LOC). The partnership called on Interactive Africa for the choice of official mascot and emblem, and we facilitated the rollout of the official emblem, together with Think, the graphic design council.
Additionally, Interactive Africa was called on to project manage the first FIFA conference on African soil, the 2010 FIFA Kick-off Conference.
Running from October 24-25, 2006, the focus was to inform stakeholders of South Africa’s preparations and progress, keeping them abreast of the status quo of the upcoming event. More than 200 representatives from South African national, municipal and provincial government, stadium operators, commercial partners, the South African local organising committee (SAOC) and FIFA attended.
Interactive Africa’s primary involvement was on managing the creative and production process of the conference by teaming up with Switch, who designed the 2010 logo.
We also acted as government liaisons on behalf of FIFA and the SAOC. This entailed coordinating the process of communication, logistics and event management, as well as developing presentations on the primary topics government officials would be addressing, including transport, stadiums and security.
2006 to 2010