We’ve worked on projects that have changed the face of the country. The Bid for the World Cup – both the first and second. We put the first African in space. We started the world’s best design conference.
Our creative network is our biggest asset. You could say it’s our competitive advantage, but we like to use it in a collaborative way. Together with brands like IKEA, Virgin, Nestle and Vodacom, we’ve curated and produced work as diverse as our partnerships.
Design is the process of going from an existing condition to a preferred one.
Mimicry won't do; it only gives one parity. We have to differentiate, and to do that, we must be led by design.
South Africa needs more organizations and gestures as such to make us a more prosperous nation. [On receiving a scholarship from Design Indaba Trust and WeTransfer to study abroad.]
The key to great ideas is not having them but executing them.
Over more than two decades we have built an internationally renowned brand from scratch. Design Indaba is heralded across the world as the best design conference; the best African design publication; the Expo that put South African design on the map; the organisation that kickstarted their design career.
As Interactive Africa’s flagship project, Design Indaba is testament to our offering. We are commercial activists with proven competencies in event management, publishing and marketing. Hybrid by design, we head up our own independent projects and do the same for other ventures as a service offering, specialising in bespoke solutions for the corporate and institutional sectors.
Our model centres on developing entrepreneurial marketing and business solutions by using both commercial and creative savvy, to manage ad hoc partnerships and alliances as consultants and project managers. Our focus is innovative, creative and commercial implementation.
Striving to harness maximum socioeconomic impact, we traditionally focussed on four growth sectors: business, sport, technology and the creative industries. Our goal was to grow the economy and facilitate the integration of these particular sectors.
Today we partner with major brands across sectors who invest in creative and economic endeavours that align with these values.
Ideas are nothing without action. Execution is everything.
Since 1994 our expert team of project managers and production specialists have cut their teeth on putting together some of the country’s most important banner events, projects and campaigns. In recent years we have gone on to work with international brands on both local and global playing fields, from ideation through to execution. Segueing easily from think tank to do tank, we ensure that business vision comes to life while playing close attention to brand integrity.
We sweat the small stuff. We ensure no detail is overlooked. And we make magic happen.